Normalna koža jest koža koja nema određenih problema i osjetljivosti. Odlikuje se dobrom prokrvljenošću te uravnoteženim lučenjem žlijezda lojnica i znojnica. Izgled takve kože je baršunast, zdravog izgleda i vrlo malih pora. Površinski hidrolipidni film čuva vodu i druge sastojke organizma, a u mogućnosti je prihvatiti i lipofilne i hidrofilne tvari. Zadatak proizvoda za njegu ovog tipa kože je da što duže sačuvaju takvo normalno stanje kože.
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